What does a brand ambassador do?

Who is my brand ambassador, and what do they do? In an effort to try to gain an understanding of what a brand ambassador actually does, one finds no clear answer. We can look at the job description, or we

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Penecillin Cocktail

The Penicillin A modern classic cocktail good for whatever ails you… Cocktail history: Falling into the category of the “Modern Classics,” the Penicillin sits firmly in the repertoire of most cocktail bartenders these days. Originally created by Australian bartender Sam

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History of the modern cocktail

Mile markers of modern mixology: Game-changing moments in the history of the cocktail      The commonly accepted history is that the cocktail (as an abstract) was a uniquely American invention of such luminaries as Professor Jerry Thomas, William Schmidt,

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Kentucky Mule on a patio table
The Kentucky Mule

The Kentucky Mule A bourbon cocktail as dependable as it’s namesake… Cocktail history: While we’re all about whiskey here, we can’t discuss the history of the Kentucky Mule without acknowledging that it is a variation of the Moscow Mule. That

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The Manhattan- a cocktail with many histories…

The Manhattan A classic cocktail with many histories… Cocktail history:      In the 1880’s, the Manhattan cocktail became all the vogue in the young nation’s premier drinking establishments. While this mainstay cocktail never truly left the American vernacular, it

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The Scofflaw- a rye cocktail for a subtle palate…

The Scofflaw A Rye whiskey cocktail for the fruity palate… Cocktail history: Though Prohibition raged on in the US, new concoctions emerged in the dimly lit saloons of Europe, many named in honor of the Yankee’s “Noble Experiment”.  In 1924,

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